Seo in brief
I will briefly answer the question of how SEO can be applied to a website. I'll list SEO solutions that fit the basic structure of the website. I will describe the factors that are stringent to SEO in keywords, page properties, site-domain relationship and internal links. I will explain them in a way that it can be understood in the best way without delving into details too much.
About keyword use
- Important keywords should be used for the website in the page title.
- Use contents that are compatible with keywords in text within the page.
- Targeted keywords and page content must be relevant.
- The Heading One parameter should be used with marked keywords. Wikipedia
- Presence of a keyword in domain.
- Page addresses must contain keywords.
- Use keywords marked with H2, H3 parameters.
- The page image must be defined with the and tags.</li><li>Keywords within the text should be marked with <strong> and <bold> tags.</li><li>Use the description in the Meta description tag on each page, including keywords.</li><li>Use the description with keywords in the Meta keywords tag on each page.</li><li>Page's popularity in page internal link structure</li><li>Links to external sites and pages that are suitable in terms of quality and content</li><li>Age of pages</li><li>No broken links</li><li>Ratio of indexable content</li><li>The quality of the document content (same pages should be avoided within the website, the content should not be quoted from other sites, etc.)</li><li>Update frequency</li><li>The number / used in the website URL (not exceeding 4)</li><li>Compliance with spelling rules and correct spelling of words (different uses, synonyms etc.)</li><li>HTML accuracy of the website</li></ul><p> </p><h3><strong>SEO for Site-Domain Features</strong></h3><ul><li>Globally received links, global popularity of the website</li><li>Age of the website</li><li>Eligibility of the headings of incoming links to the website</li><li>Relevance of keywords and pages to links from pacesetter websites</li><li>Rate and fast increase of new links to the website</li><li>Compatibility of searched words with page content (use of search words as link description)</li><li>Time spent on page, CTR, direct visit, bookmark analysis and etc. (Changes of the results' ranking with rates such as CTR with searched words)</li><li>Manual authority given to websites by Google - weight priority (for websites like Wikipedia, Amazon and etc.)</li><li>Websites having highest level of domain: edu, gov, us, ca and etc.</li><li>The number and frequency of pages added to the site over time</li><li>Number of queries for website - domain name</li><li>Confirmation of the website in Google Webmaster Central</li></ul><p> </p><h3><strong>SEO for internal links’ features</strong></h3><ul><li>Relevance of link description to search terms - <a href=””> link description </a></li><li>The popularity of the linking website</li><li>Connection of the linking website to the linked website in regards of content</li><li>The status of the target website among similar websites in terms of link and competence.</li><li>The age of the links provided (the pages that links redirect must be accessible) is becoming increasingly important. Minimum 3-4 months.</li><li>Linking website should be reliable and able to deal with similar issues.</li><li>The harmony and connection of the texts around the links with the searched word</li><li>Internal link popularity of linked pages</li><li>Domain extensions of linking sites (there is a trust in edu and gov)</li><li>Pagerank is not a reason to climb up in SERP as before<br> </li></ul>